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Western Writing Weekly

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🐴 The decisions no one talks about

Something different this week as my heart is still heavy... ~ Last week, my husband and I had to make one of those decisions that every farmer dreads, and nobody outside the industry truly understands. We lost a sow and her litter because her piglets were too large to deliver. There was no way to save them, and no vet who could help. These are the moments that define this life, yet they're the hardest to explain to others. If you've never stood in a dimly lit barn at 2 AM, watching an animal...
Fairlife milk - a value-added product that's crossed $1 billion in retail sales

🐴 How a mistake turned this milk product into over $1 billion in retail sales

What’s in store for today: Story: Fairlife LLC Framework: Innovate or Stagnate Writing Prompt: Where can you add value to create your niche-within-a-niche? Inspiring Quote: read to the end to find out! The Fairlife company has been on one hell of a ride the past few years. And not all of it a smooth one. At its launch, the brand of ultra-filtered milk was heralded as a long-needed innovation in dairy products and packaging. But in 2019, undercover videos allegedly showing animal abuse...

🐴 3 copywriting myths to ditch in 2025

Hey Reader, I had a ton going on this week, so keeping it short and sweet today! In more exciting news - I have SO many amazing rural businesses' stories to share with you this year! AND I've gotten to interview some incredible agricultural founders who allowed me a backstage pass on how their brands went from $0 to millions. Best part - they're letting me share their secrets with you! I'll also be sharing some shocking ways marketing is shifting in 2025... What's in store for both writers...
The Cavender family with George Strait - photo courtesy of Cavenders.com

🐴 From fast food to cowboy boots, how James Cavender built the largest western retailer in the U.S.

What’s in store for today: Story: Cavender's Boot City Framework: The Power of Authenticity Writing Prompt: Name someone you feel is really authentic online. What’s one strategy you can take from them to make your brand/business more appealing to strangers in 2025? Inspiring Quote: read to the end to find out! Just because you're good at something, doesn't mean you have to do it, even if it's working. In today’s edition of Western Writing Weekly, you’ll learn how the founder of the largest...

🐴 How Kimes Ranch went from $0 to $15M+ with ZERO experience making jeans

What’s in store for today: Story: Kimes Ranch Framework: The Power of Branding Writing Prompt: What are 3 ways you can be more authentic in your business in 2025? Quote: read to the end to find out (it's one of my favorites) Excuses are the noose you hang yourself on on the road to “success”. Here’s what I mean… Two years ago I decided I wanted to learn how to book bind. Did I know literally anything about book binding? Nope. But I had an internet connection, a spare room, and lots of grit....

🐴 The simple newsletter making $20M+ a year with 1 employee

What’s in store for today: Story: The Van Trump Report Framework: Poker vs. Chess Writing Prompt: What’s an opportunity you either passed on or took, and how did it change the trajectory of your life or business? Quote: read to the end to find out! Did you know boring newsletters can be big businesses? Here’s what I mean… Your newsletter doesn’t have to be complicated to get millions of subscribers or make millions of dollars. In fact, it’s better if your newsletter is dead simple. When...
Steve Ross - Steve Ross Performance Horses

🐴 From broke horse trainer to $5M+/year in profitable businesses

What’s in store for today: Story: Steve Ross Reining Horses & Business Academy Framework: Solve a different problem Writing Prompt: What’s a problem my target audience has that I can solve in a unique way, different from everyone else in my niche? Quote: read to the end to find out! Happy New Year!🎆 We made it to 2025! I must say, while I love the holidays, I always feel a sense of relief when they’re over. I have my house to myself again, I can get back to a routine, and the stress of...
The Converse Cowboy Mike Roberts faceless quote - never take criticism from someone you wouldn't take advice from

🐴How an introverted cowboy grew a following of over 144K (without ever showing his face)

Mike Roberts didn’t set out to create a podcast interviewing elite-level horsemen and women, or grow a social following almost 144K strong. In reality, he’s a self-professed introvert whose first love was playing baseball in his home state of Louisiana. It wasn’t until he started indulging his curiosity with horses and horse trainers, and began riding that the trajectory of his career and his life drastically changed. With a little help from a random cameraman, and a drunken redneck who...
Bernese mountain dog puppy riding in the car

We got a puppy!!

Beauty & the Berners Hey Reader, Ok, so there's a catch to that subject line... We didn't get to keep her.😫 Back at the end of the summer, my husband and I babysat Harper - a 12-week old Bernese Mountain Dog female, owned by one of his coworkers. We had her over a long holiday weekend. Now, it's been almost 4 years since we've had a puppy in the house (I blame Andrew). And boy, did we forget how much work they are! But also how fun. I was surprised at how quickly my boys and I got attached to...

The No. 1 asset every western business MUST have in 2025...

Dear Friend, Subscriber, and Western Lover, Welcome back to Western Writing Weekly—the authority on Digital Writing and Newsletter Creation in the world of agriculture business & marketing. YEE-HAW!!!!!! Each week, I publish a newsletter educating western lifestyle entrepreneurs, executives, investors, solopreneurs, and creators on how to build their personal brands through digital writing. Some of the most legendary agriculture founders aren’t the ones who spend their days fighting over...