đ´ The decisions no one talks about
Something different this week as my heart is still heavy... ~ Last week, my husband and I had to make one of those decisions that every farmer dreads, and nobody outside the industry truly understands. We lost a sow and her litter because her piglets were too large to deliver. There was no way to save them, and no vet who could help. These are the moments that define this life, yet they're the hardest to explain to others. If you've never stood in a dimly lit barn at 2 AM, watching an animal...
2 days ago â˘Â 6 min readđ´ How a mistake turned this milk product into over $1 billion in retail sales
Whatâs in store for today: Story: Fairlife LLC Framework: Innovate or Stagnate Writing Prompt: Where can you add value to create your niche-within-a-niche? Inspiring Quote: read to the end to find out! The Fairlife company has been on one hell of a ride the past few years. And not all of it a smooth one. At its launch, the brand of ultra-filtered milk was heralded as a long-needed innovation in dairy products and packaging. But in 2019, undercover videos allegedly showing animal abuse...
10 days ago â˘Â 13 min readđ´ 3 copywriting myths to ditch in 2025
Hey Reader, I had a ton going on this week, so keeping it short and sweet today! In more exciting news - I have SO many amazing rural businesses' stories to share with you this year! AND I've gotten to interview some incredible agricultural founders who allowed me a backstage pass on how their brands went from $0 to millions. Best part - they're letting me share their secrets with you! I'll also be sharing some shocking ways marketing is shifting in 2025... What's in store for both writers...
17 days ago â˘Â 3 min readđ´ From fast food to cowboy boots, how James Cavender built the largest western retailer in the U.S.
Whatâs in store for today: Story: Cavender's Boot City Framework: The Power of Authenticity Writing Prompt: Name someone you feel is really authentic online. Whatâs one strategy you can take from them to make your brand/business more appealing to strangers in 2025? Inspiring Quote: read to the end to find out! Just because you're good at something, doesn't mean you have to do it, even if it's working. In todayâs edition of Western Writing Weekly, youâll learn how the founder of the largest...
24 days ago â˘Â 8 min readđ´ How Kimes Ranch went from $0 to $15M+ with ZERO experience making jeans
Whatâs in store for today: Story: Kimes Ranch Framework: The Power of Branding Writing Prompt: What are 3 ways you can be more authentic in your business in 2025? Quote: read to the end to find out (it's one of my favorites) Excuses are the noose you hang yourself on on the road to âsuccessâ. Hereâs what I mean⌠Two years ago I decided I wanted to learn how to book bind. Did I know literally anything about book binding? Nope. But I had an internet connection, a spare room, and lots of grit....
about 1 month ago â˘Â 13 min readđ´ The simple newsletter making $20M+ a year with 1 employee
Whatâs in store for today: Story: The Van Trump Report Framework: Poker vs. Chess Writing Prompt: Whatâs an opportunity you either passed on or took, and how did it change the trajectory of your life or business? Quote: read to the end to find out! Did you know boring newsletters can be big businesses? Hereâs what I mean⌠Your newsletter doesnât have to be complicated to get millions of subscribers or make millions of dollars. In fact, itâs better if your newsletter is dead simple. When...
about 1 month ago â˘Â 12 min readđ´ From broke horse trainer to $5M+/year in profitable businesses
Whatâs in store for today: Story: Steve Ross Reining Horses & Business Academy Framework: Solve a different problem Writing Prompt: Whatâs a problem my target audience has that I can solve in a unique way, different from everyone else in my niche? Quote: read to the end to find out! Happy New Year!đ We made it to 2025! I must say, while I love the holidays, I always feel a sense of relief when theyâre over. I have my house to myself again, I can get back to a routine, and the stress of...
about 1 month ago â˘Â 4 min readđ´How an introverted cowboy grew a following of over 144K (without ever showing his face)
Mike Roberts didnât set out to create a podcast interviewing elite-level horsemen and women, or grow a social following almost 144K strong. In reality, heâs a self-professed introvert whose first love was playing baseball in his home state of Louisiana. It wasnât until he started indulging his curiosity with horses and horse trainers, and began riding that the trajectory of his career and his life drastically changed. With a little help from a random cameraman, and a drunken redneck who...
about 2 months ago â˘Â 11 min readWe got a puppy!!
Beauty & the Berners Hey Reader, Ok, so there's a catch to that subject line... We didn't get to keep her.đŤ Back at the end of the summer, my husband and I babysat Harper - a 12-week old Bernese Mountain Dog female, owned by one of his coworkers. We had her over a long holiday weekend. Now, it's been almost 4 years since we've had a puppy in the house (I blame Andrew). And boy, did we forget how much work they are! But also how fun. I was surprised at how quickly my boys and I got attached to...
2 months ago â˘Â 1 min readThe No. 1 asset every western business MUST have in 2025...
Dear Friend, Subscriber, and Western Lover, Welcome back to Western Writing Weeklyâthe authority on Digital Writing and Newsletter Creation in the world of agriculture business & marketing. YEE-HAW!!!!!! Each week, I publish a newsletter educating western lifestyle entrepreneurs, executives, investors, solopreneurs, and creators on how to build their personal brands through digital writing. Some of the most legendary agriculture founders arenât the ones who spend their days fighting over...
2 months ago â˘Â 14 min read