Western Writing Weekly

What’s in store for today: Story: The Van Trump Report Framework: Poker vs. Chess Writing Prompt: What’s an opportunity you either passed on or took, and how did it change the trajectory of your life or business? Quote: read to the end to find out! Did you know boring newsletters can be big businesses? Here’s what I mean… Your newsletter doesn’t have to be complicated to get millions of subscribers or make millions of dollars. In fact, it’s better if your newsletter is dead simple. When...

What’s in store for today: Story: Steve Ross Reining Horses & Business Academy Framework: Solve a different problem Writing Prompt: What’s a problem my target audience has that I can solve in a unique way, different from everyone else in my niche? Quote: read to the end to find out! Happy New Year!🎆 We made it to 2025! I must say, while I love the holidays, I always feel a sense of relief when they’re over. I have my house to myself again, I can get back to a routine, and the stress of...

Mike Roberts didn’t set out to create a podcast interviewing elite-level horsemen and women, or grow a social following almost 144K strong. In reality, he’s a self-professed introvert whose first love was playing baseball in his home state of Louisiana. It wasn’t until he started indulging his curiosity with horses and horse trainers, and began riding that the trajectory of his career and his life drastically changed. With a little help from a random cameraman, and a drunken redneck who...

Beauty & the Berners Hey Reader, Ok, so there's a catch to that subject line... We didn't get to keep her.😫 Back at the end of the summer, my husband and I babysat Harper - a 12-week old Bernese Mountain Dog female, owned by one of his coworkers. We had her over a long holiday weekend. Now, it's been almost 4 years since we've had a puppy in the house (I blame Andrew). And boy, did we forget how much work they are! But also how fun. I was surprised at how quickly my boys and I got attached to...

Dear Friend, Subscriber, and Western Lover, Welcome back to Western Writing Weekly—the authority on Digital Writing and Newsletter Creation in the world of agriculture business & marketing. YEE-HAW!!!!!! Each week, I publish a newsletter educating western lifestyle entrepreneurs, executives, investors, solopreneurs, and creators on how to build their personal brands through digital writing. Some of the most legendary agriculture founders aren’t the ones who spend their days fighting over...

Before we jump in: I know you heard from me yesterday on this, but honestly it's too good not to mention again. The email service provider (ESP) you're reading this on - Kit - is currently running their BIGGEST sale of the year. Through Dec. 3rd only, you can get their Creator Plan for 30% off! It's the same one I, and thousands of other successful online entrepreneurs like James Clear, Nicolas Cole and Dickie Bush use to communicate with our audiences. Stop building your business on rented...

Beauty & the Berners Hey Reader! As you know, our oldest Berner Charlie has idiopathic seizures. This means there's no rhyme or reason as to what causes them, when they're going to happen, or how long they last. Luckily, it's been since August since he's had one (I track them on the Notes app on my phone to help the vets). And I've shared a few videos on my YouTube channel about how we use nutrition as part of his care plan. Two months ago, I got a comment from a subscriber on my video titled...

Beauty & the Berners If there were a competition on the worst way to be woken up, I'd win. It was a Saturday morning in August last year. The sun hadn't come up yet, and I was snuggled under the covers in one of those blissful, deep sleeps that seem to elude me so often these days as I'm now fully in the grips of perimenopause. It's awesome by the way - highly recommend. My husband Andrew was already up. Today was the Franklin County 4H Pig Club Roundup - the day the kids get to show off...

I really messed up Reader. Let me explain. Last week on my YouTube community tab, I posted a survey asking what breed you'd like me to compare next to the Bernese. In my head, I thought the Newfoundland won. So I created a whole video comparing the appearance, personality, grooming tips, health, exercise and training of these two gentle giants. Only to realize as I was editing the video that the St. Bernard actually won (screenshot for proof). 🤦♀️ I felt like a total idiot! But as they say in...

Hey Reader!I forgot how exhausting it is to have a puppy! Writing this on Monday morning, I’m sucking down my Starbucks and hoping it keeps me alive until lunchtime. This weekend we babysat a 12-week old Bernese Mountain Dog puppy named Harper. I know I’m biased, but they don’t get much cuter or sweeter (I mean, just look at that face!). To be honest, I’m already missing those puppy snuggles. Harper on her weekend car ride What I’m not missing? The potty breaks every 10 minutes, or getting up...