Western Writing Weekly

What’s in store for today: Story: Lucchese Bootmaker Framework: Legacy + Innovation = Longevity Writing Prompt: How can you blend tradition with modern innovation in your business? Inspiring Quote: read to the end to find out! The Lucchese Boot Company has been crafting some of the world's finest western boots for nearly 140 years. And not by accident, either. In an era where fast fashion dominates, and consumers have become increasingly fickle, Lucchese has managed to not only survive but...

📌 Free Download🌽 Get The Direct-To-Consumer Startup Guide – complete with pricing calculator, marketing templates, and customer scripts! Learn how to grow, monetize and scale your operation in today’s digital world. Click the button to grab your free copy👇 Get Instant Access Friends, the age of corporatized commercial agriculture is here. But what if I told you the most successful farmers are flipping the script on how food gets to your table and saving the farm at the same time? By embracing...

Something different this week as my heart is still heavy... ~ Last week, my husband and I had to make one of those decisions that every farmer dreads, and nobody outside the industry truly understands. We lost a sow and her litter because her piglets were too large to deliver. There was no way to save them, and no vet who could help. These are the moments that define this life, yet they're the hardest to explain to others. If you've never stood in a dimly lit barn at 2 AM, watching an animal...

What’s in store for today: Story: Fairlife LLC Framework: Innovate or Stagnate Writing Prompt: Where can you add value to create your niche-within-a-niche? Inspiring Quote: read to the end to find out! The Fairlife company has been on one hell of a ride the past few years. And not all of it a smooth one. At its launch, the brand of ultra-filtered milk was heralded as a long-needed innovation in dairy products and packaging. But in 2019, undercover videos allegedly showing animal abuse...

Hey Reader, I had a ton going on this week, so keeping it short and sweet today! In more exciting news - I have SO many amazing rural businesses' stories to share with you this year! AND I've gotten to interview some incredible agricultural founders who allowed me a backstage pass on how their brands went from $0 to millions. Best part - they're letting me share their secrets with you! I'll also be sharing some shocking ways marketing is shifting in 2025... What's in store for both writers...

What’s in store for today: Story: Cavender's Boot City Framework: The Power of Authenticity Writing Prompt: Name someone you feel is really authentic online. What’s one strategy you can take from them to make your brand/business more appealing to strangers in 2025? Inspiring Quote: read to the end to find out! Just because you're good at something, doesn't mean you have to do it, even if it's working. In today’s edition of Western Writing Weekly, you’ll learn how the founder of the largest...

What’s in store for today: Story: Kimes Ranch Framework: The Power of Branding Writing Prompt: What are 3 ways you can be more authentic in your business in 2025? Quote: read to the end to find out (it's one of my favorites) Excuses are the noose you hang yourself on on the road to “success”. Here’s what I mean… Two years ago I decided I wanted to learn how to book bind. Did I know literally anything about book binding? Nope. But I had an internet connection, a spare room, and lots of grit....

What’s in store for today: Story: The Van Trump Report Framework: Poker vs. Chess Writing Prompt: What’s an opportunity you either passed on or took, and how did it change the trajectory of your life or business? Quote: read to the end to find out! Did you know boring newsletters can be big businesses? Here’s what I mean… Your newsletter doesn’t have to be complicated to get millions of subscribers or make millions of dollars. In fact, it’s better if your newsletter is dead simple. When...

What’s in store for today: Story: Steve Ross Reining Horses & Business Academy Framework: Solve a different problem Writing Prompt: What’s a problem my target audience has that I can solve in a unique way, different from everyone else in my niche? Quote: read to the end to find out! Happy New Year!🎆 We made it to 2025! I must say, while I love the holidays, I always feel a sense of relief when they’re over. I have my house to myself again, I can get back to a routine, and the stress of...

Mike Roberts didn’t set out to create a podcast interviewing elite-level horsemen and women, or grow a social following almost 144K strong. In reality, he’s a self-professed introvert whose first love was playing baseball in his home state of Louisiana. It wasn’t until he started indulging his curiosity with horses and horse trainers, and began riding that the trajectory of his career and his life drastically changed. With a little help from a random cameraman, and a drunken redneck who...